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Web Site
Marketing Channel

Having a web site presents many opportunities and challenges for your business. From a marketing perspective, your web site should have good content and adequate depth to be of value to users, it should be easy to navigate and present information in a thoughtful and organized manner, plus it should be as 'sticky' as possible.

A web site that is 'sticky' means people will come back to it because of what it has to offer. This may be rich and compelling content, valuable information to share, unique products or valued services that it provides, or it may be just plain cool.

Using your web site as a Marketing Channel does take extra work, but it provides more tangible and larger benefits than merely a "brochure ware" web site. A brochure ware web site just has your company contact information and a couple of other things of nominal value. These are great because they're very inexpensive and they do give you a web 'presence', but beyond that they don't add a lot of value to your business.

The USA Finance Office approach is to provide the right 'balance' between content, functionality and maintenance. Like any marketing 'vehicle', a certain amount of maintenance is required to keep things running optimally.

Web Site Marketing Channel (continued)

The Mortgage Broker Multi-channel Viral Marketing Program takes advantage of a number of different web site strategies to minimize maintenance while maximizing returns. These strategies require 'tuning' to make them work most efficiently with your own business.

Using your web site as a marketing channel ties directly to the viral marketing piece of the program. There is a tight integration where users request your message from reading an ad or visiting your web site, they then receive the message automatically through an auto responder and then pass your message on to family and friends via email. In this respect your web site plays a pivotal role in your overall marketing efforts.

Your web sites "look and feel" need to convey certain attributes to make it most effective. These attributes include professionalism and trustworthiness. Without these attributes users are just as likely to click-through your site and never learn about your business, or how you are a knowledge expert with qualities that would make you a valued business associate.

We can help you create a superb web presence, and a web site that will create high value for you. It will become one of the best marketing channels you could ever ask for.

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