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Viral Marketing Basics

There has never been a time in history that Mortgage Brokers have had at their disposal a means to reach so many people more easily or for so little money.

Viral Marketing has the potential to reach a huge and targeted audience in a very short period of time. Couple this with a few moderately simple technology pieces and you have the ability to spread your company message to an audience that actually "wants to hear" your message.

This capability can quickly fill your sales pipeline while at the same time ensuring a constant flow of new customers to your business. Until fairly recently this capability would have cost millions of dollars to acquire through traditional sales and marketing techniques, but now the power of internet technologies coupled with viral marketing techniques can produce rapid and sustainable results for a tiny fraction of the cost.

USA Finance Office is uniquely qualified to help your company take advantage of this fantastic opportunity. To contact us, please click here.

Viral Marketing Basics (continued)

The concept of Viral Marketing has been around for ages, only the term itself was recently coined as a direct result of several highly successful marketing events. The company 'Hotmail'© and the movie 'The Blair Witch Project'© are prime examples of Viral Marketing done right. Both of these different businesses achieved huge success from negligible advertising budgets. Their secret was Viral Marketing.

There are several key aspects of Viral Marketing that play extremely well in the Mortgage Broker business. With nearly 20% of the population moving at any one time there is a constant need for Mortgage Broker services. This coupled with the fact there is a huge percentage of prospective clients that do not fit into a Banker's box for conforming loans and you then have a prime condition for Viral Marketing. Someone always knows someone else who is looking for a home, has changed jobs, is moving up, down or sideways, or is just making a change.

Having just spent the last 7 years in Silicon Valley, the 'heart' of the viral marketing explosion, we are uniquely qualified to apply these practices to your business.

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