Mortgage Marketing

Free Advertising
and Promotion

What do you mean by Free Advertising?

All of the big companies do this but very few small businesses really take advantage of it. "Public Relations" or "PR". When was the last time you issued a Press Release to announce hiring a new Loan Officer or perhaps even being a 'Hero' in getting a hard loan financed.

These are newsworthy events that generate you Free Advertising!

Using Press Releases can be an extremely effective marketing tool that doesn't cost you anything except the few minutes to write and distribute it. This is effectively Free Advertising that can reach HUNDREDS OF THOUSANDS of people at NO COST to you.

Now, when you issue a press release that your company is now providing FREE and relevant information in the form of reports, white papers, check lists, newsletters, etc., that is newsworthy information and your local newspapers business, finance or real estate editor would love to hear from you.

We can show you how to easily take advantage of this powerful and highly effective communications channel. We have the forms and templates so you only have to 'fill in the blanks' to complete a professionally designed Press Release.

To learn more about our comprehensive Program, click the button below!

Free Advertising and Promotion (continued)

The 'Power of the Press' is a known fact. When you have a press release published it immediately draws attention to your newsworthy topic. Just think if you ran a press release that describes how you were able to help a family that was down on it's luck to obtain financing to buy a new home!

That will draw the attention of everyone in the same situation that YOU are the 'Hero' that saved the day! You truly can't buy this type of prestige, but you can get it for FREE!

You probably already have several stories the press would like to hear about, and they love printing these types of stories. The trick is to word the press release not as a 'marketing letter', but as an honest newsworthy announcement.

The USA Finance Office has an extensive database of newspaper and magazine editors. We can find the target publications you need to get your press releases into and help you set up a process that ensures your message will be read by thousands or millions of people.

Something that is very important to consider is this, people will automatically think a press release is more 'accurate and truthful' than almost any sales and marketing collateral ever printed. You can use this 'granted acceptance' to further spread your message.

Dear reader, whether or not you engage the USA Finance Office Multi-channel Marketing Program, you should at the very least begin writing and releasing Press Releases for you business. This is a very worthwhile exercise to get you new business.

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