Mortgage Marketing

FAQ's

Frequently Asked Questions (FAQ's)

Question: What are the benefits of working with USA Finance Office?

Answer: Our company is focused on helping your business succeed. We incorporate 'best of breed' business processes and easy-to-use systems to maximize your marketing impact.
Our philosophy to discover, analyze, design, develop and deploy only the most successful and cost-effective solutions ensures our clients a maximum Return on Investment.

Question: How can you help my business?

Answer: We help your business gain name recognition and brand awareness by leveraging a few select business processes and techniques that are proven to be both highly effective and inexpensive to deploy. This increased awareness of your company and services in your target markets leads to a constant flow of new loan prospects, real estate agents and affiliated companies that want to do business with your company.

Question: How soon will we see results?

Answer: Our processes are designed to be implemented in such a way there is an almost immediate ROI, coupled with a gradual and constantly building stream of new prospects.
Once the marketing program has been in place for several months, you should expect to see a hockey stick type curve in increased demand and business.

Review the Program

FAQ's - continued

Question: What are the greatest risks associated with this program?

Answer: Ironically, the greatest risk will be your companies ability to expand and grow with the increased sales. Many smaller firms are content with the 'status quo' and do not want to expand, that is why USA Finance Office is very selective about which firm will participate in any given metropolitan area. The firm has to have the desire and ability to significantly grow their business.

Question: What does the program cost?

Answer: USA Finance Office works with each company individually to determine the level of engagement that is necessary to successfully deploy the program. The cost of the program is contingent on the level and expertise of in-house personnel.
Typically there is a combination of on-site and off-site work, training and knowledge transfer sessions, status and update meetings, pre and post deployment analysis and ongoing 'tweaks' to the program based on local market conditions.

Question: How will I know how the program is working?

Answer: Before the marketing program is deployed, we'll take a look at your past performance over the last 18 months, factoring in resource utilization,individual performance, previous marketing, sales and promotional activities,market conditions and other appropriate factors.
During deployment of the program, specific metrics will be recorded, monitored, tracked and analyzed so we can 'tune' the program for maximum efficiency. Generally you'll know the program is working when you start to double your closings and have to consider bringing on additional resources to handle the load.

Question: What are your selection criteria to ensure my mortgage company is selected for my metropolitan area?

Answer: USA Finance Office will look at several variables in making our selection. Perhaps the most important criteria is your companies desire and ability to grow quickly enough to meet the market demand.

Question: How long does it take to find out if my company is selected to participate in this unique marketing program?

Answer: We can generally have a decision within 2-4 weeks after reviewing potential companies.