Mortgage Marketing

Affiliate and
Relationship Marketing

The strategic and tactical benefits of Affiliate and Relationship Marketing is profound. The old adage of "It's not what you know but who you know" is as true today as it was when the phrase was first coined.

Most business people do Affiliate and Relationship Marketing on a day-to-day basis. It is a normal part of business operations and is probably a primary source of referrals.

The USA Finance Office Program shows you how to take it to the next level and above. The key to this marketing channel is communications. Constant, clear and concise communications, pure and simple.

We'll help you refine your message through the development and management of a detailed communications plan. A well thought out communications plan helps you to organize your thoughts, determine what message goes to whom and when, and it captures time and date variables.

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Affiliate and Relationship Marketing (continued)

The efficient management of Affiliate and Relationship Marketing has given rise to many Contact Management and Personal Information Management (PIM) applications. Popular products include ACT®, Maximizer®, Siebel®, Goldmine® and many others. Some of the newer products are web-based and they allow centralized management of a distributed work force.

These products help you keep track of your contacts, sales process and other information. If you are still keeping your contacts in an Excel® spreadsheet or similar tool, you really should consider moving to a more robust solution. We can help you in the selection process if you like.

Independent of any tool though there are several specific attributes of a communications plan. These are:

• Target Audience
• Message Type
• Message Purpose
• Message Content
• Frequency
• Duration
• Dates

In order to a deploy an effective communications plan please be sure the contact management tool you select allows you to define these attributes, or settings.

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